There are three supplier awards, all focused on how suppliers help their channel partners take their products to market. The judges will be looking at activities that develop skills and capabilities within the channel and generate business opportunities outside the reseller's normal line of business.

Note: These categories are not for voting for your favourite supplier.
Detailed entries have to be submitted by the ISV or reseller describing how the supplier has helped them grow their business.
The judges will be looking for entries describing particular activities run by their supplier, detailing how it has helped them increase their business and improve their competitiveness. In particular the judges will expect to see figures supporting the entry showing how the activities have grown & improved the business of the ISV or reseller.

European Distributor of the Year

This award is for the distributor who, through its channel programs and activities, has enabled its reseller partners to increase their business scale and profitability.

European Vendor of the Year

This award is for the vendor who has developed a channel program that has enabled its resellers to increase their business profitability by using the vendor's products.

European Service Provider of the Year

This award is for the service provider who has developed a channel program that has enabled its resellers to increase their business profitability by using their products and services.

Special Award

European Channel Personality

This final award will be voted on by the channel companies across Europe and will be for the person from a Vendor, Distributor or Service Provider who has inspired them most over the last year. The editors of IT Europa’s publications will nominate people who they believe have contributed to the development of the channel across Europe and the channel community can vote for their favourite amongst these or nominate a person of their own choosing.